ALPHA is India's Elite Institute formed with the objective to create future leaders and professionals by offering superior learning opportunities, engaging in research and scholarly activities along with a perfect blend of practical training on some of the most glittering sets of the world's biggest events. The institute aims to cater to the needs of the huge multidimensional Event & Entertainment Industry.

THE REASON behind the growth of the Indian economy and the transformation of the business and corporate scenario has brought forth a spurt of meetings, seminars, exhibitions, conferences, product launches. All these have become huge events in themselves. The celebrity shows, beauty pageants, award ceremonies, international artist's shows, shows for a social cause, roadshows, etc are filling up the year-round calendar. Adding on to this is the emerging Wedding Industry which has given birth to a new profession and the breed is called “Wedding Planner”. According to industry reports Indians tend to spend 20% of their lifetime earnings on weddings, and the new generation is more open to spend more on trendy, classy, theme based destination wedding that opens a panorama of opportunities in this field.