Artist & Music: Diploma Course

Being an artist manager is one of the most fulfilling and respected jobs in the music business, and our diploma course will provide you with all the skills and knowledge you need to succeed in the industry today. On course completion you will be able to:-

  • Develop and negotiate contracts and deals
  • Develop or support the artists creative vision
  • Analyze data, set goals, and track and measure results
  • Draft business plans, marketing plans, and product release plans
  • Develop or coordinate marketing, advertising and promotional materials
  • Book shows, and tours, and develop touring strategies with agents
  • Create and manage budgets and cashflow
  • Develop itineraries and manage calendars
  • Write sponsorship proposals
  • Develop and work with production teams
  • Create plans to cultivate fan bases
  • Understand artist rights and how royalties work

Course Outline:

  • Artist Management & Booking
    • Artist as a brand
    • Managers Vs Agents
    • Exclusive Vs non-exclusive
    • Why and when should an artist get a manager
    • Being your own manager
    • Management contracts
    • Making the business plan – Setting milestones, Budgeting
    • Payment policies
    • Press kits
    • Ending of management agreement
  • Record Labels & Digital Distribution
    • Overview of the record industry
    • Major and independent record labels
    • Types of deals – 360 Degree Deals, album deals, Single song assignment deals
    • Royalties
    • Agreements
    • Advances
    • Determining the budget

2 Months

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